SUSTAINABILITY & ETHICS
At Jasmine Alexa, we are committed to making our garments to the highest quality without costing the earth and its people in the process.
Sustainability and ethics within the fashion industry is a responsibility that we must share together. Businesses like us, must play their part in offering customers a sustainable choice. Customers can play their part by putting their wallets with sustainable brands.
At the forefront of Jasmine Alexa, we put people and planet. No one should be harmed our mistreated in the making or distribution of our garments, nor should our garments come at a cost to our planet in the process. That’s why we are committed to implementing sustainable and ethical practices across the business in order to reduce our impact on the environment and its people.
ECONYL® REGENERATED NYLON
Currently, majority of our performance garments are made from revolutionary ECONYL® regenerated nylon, with the aim to have 100% our performance garments made from ECONYL® by 2021.
The ECONYL® Regeneration System starts with rescuing nylon from landfills and oceans all over the world, including discarded fishing nets and used carpets. That waste is then sorted and cleaned to recover all of the nylon possible. Through a radical regeneration and purification process, the nylon waste is recycled right back to its original purity. That means ECONYL® regenerated nylon is exactly the same as virgin nylon and has the potential to be recycled infinitely, without ever losing its quality. The goal is that once all products containing ECONYL® are no longer useful to customers, they can go back into step one of the Regeneration System.
We are excited to have incorporated organic cotton into our range with the aim to only use organic cotton for our t-shirts, tanks and sweatshirts by 2021. Conventional cotton has one of the highest environmental impacts per kilogram of material. However, on the other hand, organic cotton only has a quarter of the impact and has a 60% reduction in greenhouse gas emissions. It is also grown as part of a balanced ecosystem, resulting in healthy soils and strengthened biodiversity, free from synthetic chemicals (fertilisers and pesticides) so not poisoning the earth and its farmers.
MADE IN AUSTRALIA