PRESS

Broadsheet

Like a pair of well-made leggings, Australia’s ongoing obsession with athleisure hasn’t worn. Love it or hate it, it’s a trend that’s here to stay. For Jasmine Gescheit, founding designer of Melbourne-based Jasmine Alexa, active wear is not a trend but rather a result of a lifestyle shift. “People are into it because it’s suiting

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Harper's Bazaar

The latest Australian activewear brand to successfully blend the line between ‘practicality’ and ‘luxury’.

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The Age

Jasmine Gescheit, 26, was frustrated with not being able to find the right workout-to-play outfit, so she designed her own range, Jasmine Alexa.

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Ragtrader

Radar was created to support emerging designers in the activewear space, and is our curation of the best young talent in the market

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Bandt

RADAR features brands from all over the world with talent from the US, UK, and Australia and recognises the young and exceptionally gifted brands in the active fashion category.

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Training For Chocolate

Launched with a Vogue-worthy shoot by Georges Antoni, the pieces are as varied as they are beautiful, each designer showcasing their unique style.

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Swiish

We’ve listed some of our all-time favourite fitness/fashion brands that we feel have really nailed the new Athleisure look…..

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Women's Health and Fitness Magazine (Dec 2016)

” Need a shot of motivation to hit the squat rack?…We’re baiting ourselves with Jasmine Alexa’s latest collection.”

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Two Stories

I guess most creatives can agree, that when you are bearing you soul, which designing does, you can feel quite vulnerable and open to criticism. However, I have learnt that I will never please everyone, and at the end of the day, staying true to myself is the most important thing. It can be very easy to be overwhelmed by what everyone else is doing in the industry, so I try to block this out and just focus on what I need to do and what I think feels right.

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Triple White

Offering not-so-basic basics with a sport luxe edge, Jasmine Alexa is one to watch when it comes to premium activewear. First launching exclusively to Stylerunner, we sat down with the designer herself as she takes us through the inspiration behind her namesake fashion label.

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Fashion Journal

If there is one struggle we can all relate to, it’s finding activewear that is socially acceptable to wear daily. Perhaps it’s the greatest dilemma of our generation. Perhaps not. But one independent label is helping us all out. Better described as an athleisure label, Jasmine Alexa creates quality garments that are designed to be

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Triple White

Stylerunner is excited to announce the launch of their new online platform, RADAR which showcases the hottest up-and-coming brands in the active and athleisure space. “RADAR was created to support emerging designers in the activewear space, and is our curation of the best young talent in the market.” – Julie Stevanja, Stylerunner Founder & CEO Supported by a

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Spook Magazine

“Where fashion meets film, this video premier is set to get you ready for Melbourne Spring Fashion Week. Think gym towels, monochrome, and a runway that looks like a sports track, and you’ve got a line of clothing that sports lux dreams are made of. Jasmine Alexa presented a monochromatic sports luxe collection together with branded

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The Grey Attic

Some people have an innate ability to be continually and devotedly in tune with their surroundings; grounded, authentic. You feel instantaneously comfortable in their presence, as though you’ve been there hundreds of times before… sitting across from each other in a dimly lit bar, elbows on the table, body language leaning forward; familiar, at ease. Most of the

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