Not all active wear is created equal, and even less is created here.
Melbourne Whitehouse graduate Jasmine Gescheit, 26, was frustrated with not being able to find the right workout-to-play outfit, so she designed her own range, Jasmine Alexa.
With a philosophy of “active wear for active lifestyles”, she has released her first capsule range and has bigger plans for her second season, due in 2017.
“Because it’s just me it’s a small team … I want to find my feet. I think I did everything the hardest possible way with the first collection,” she says.
Pieces include a pullover with mesh panelling and a mesh-insert vest that can be worn before or after a workout, or with any casual ensemble.
“It’s a very minimalistic brand in its aesthetic, always focused on textures. It’s always going to be part of the brand, to make it timeless,” she says.
“Longevity is a big thing for me. Fast fashion has its pros but it definitely has its cons – I don’t want to be part of that,” she says.
So can the pieces be worn to do actual exercise?
Yes, she says with a laugh.
“There are more performance pieces, then more fashion elements that can be worn to lunch,” she says.
While she hasn’t set out to be a heart-on-sleeve “ethical” brand, the vast majority of her fabrics and trims are local and all but one piece is made in Melbourne.
“For anyone in design, it’s their social responsibility to be ethical.”