7 BRANDS TO WHIP YOU INTO SHAPE NOW THAT WINTER’S OVER

words by
Fashion Journal
From Fashion Journal
If there is one struggle we can all relate to, it’s finding activewear that is socially acceptable to wear daily. Perhaps it’s the greatest dilemma of our generation. Perhaps not. But one independent label is helping us all out. Better described as an athleisure label, Jasmine Alexa creates quality garments that are designed to be worn as daywear, but with appropriate functionality for a good sweat sesh. There’s a strong emphasis on comfort, fabric and fit, supported by a very cool, minimalist aesthetic. This is active daywear for active lifestyles. Far from you’re used to.