JA JOURNAL

WE TEAMED UP WITH THE ICONIC TO START IMPORTANT CONVERSATIONS ABOUT WOMEN'S MENTAL HEALTH

From little things, big things grow. Our exclusive Jasmine Alexa x The ICONIC non-for-profit ‘This is me’ tee, aims to start those important conversations. Find out how…

WHY WE NEED TO SLOW IT DOWN AND SET OUR OWN PACE. OUR HOW TO GUIDE.

Our modern lives are fast paced with no sign of slowing down. We are always on the go, always connected and always curious for more. Yet, it takes something big, like the death of a loved one, that makes us stop and realise what is actually important in life…

INTERNATIONAL WOMEN'S DAY.
MEET MARSHA GOLEMAC

To put it simply, Marsha is breath of fresh air. A Melbourne based art director and a creative genius who is as talented as she is kind and as humble as she is brave. Her work will take you on a journey, sparking curiosity and feeling of wonderment…

INTERNATIONAL WOMEN'S DAY.
MEET ERIKA GERAERTS

Not only did she co-found frank body, Willow & Blake and LBSS Cafe, she has also published a children’s book. Now she wants to shake up and entire industry, and an entire mindset of girls everywhere. Meet Erika Geraerts, the brains behind Fluff a “beauty brand that wants to change the face of the beauty industry, not the face of girls”…

INTERNATIONAL WOMEN'S DAY.
MEET ANDIE PINEDA

Andie is a power force, and has never been afraid to take a leap or dream too big. With the launch of her exciting new venture Vinny Yoga, Andie has already taken the Melbourne yoga scene by storm…

MAKING MAGIC IN CALIFORNIA WITH THE HONEST JONES

We teamed up with the incredible Amanda from The Honest Jones to create a short film dedicated to the JA woman…

BEHIND THE SCENES FROM OUR COLLECTION IIII PHOTOSHOOT

Photoshoots are usually high stress, with many people trying to have their say, sharp deadlines and the noxious smell of hair spray and steamers…

ON THE COVER.
THE DOUBLE UP CROP

Yes, this is one of those pinch yourself moments, or should I say 2 of them?..

YOGA IN THE PARK WITH JASMINE ALEXA

The second day of Autumn had us believing it was still Summer. A gorgeous sunny day with the warmth from the sun that tantalised your skin…

BEHIND THE SCENES FROM OUR COLLECTION IIII PHOTOSHOOT

Photoshoots are usually high stress, with many people trying to have their say, sharp deadlines and the noxious smell of hair spray and steamers…

MERCEDES-BENZ FASHION WEEK AUSTRALIA

How do you define all your biggest desires, fears, emotions and passion into a single sentence. Impossible right?..