Since its launch at Melbourne Spring Fashion Week in 2016, Jasmine Alexa has made its mark on the Australian fashion scene. Jasmine Gescheit, founder and designer, has become known to create honest and uncomplicated clothing that combine the comfort and function of activewear with the style and elegance of daywear, and ultimately blur the line between the two categories.

Jasmine has built a brand that is focused around encouraging women to move freely and with confidence through their fast pace lives, paying close attention not only to how the clothes look, but how the clothes make them feel. Jasmine Alexa has featured in Marie Claire, Harper’s Bazaar, Women’s Health and Fitness, Sporteluxe, Grazia, Ragtrader and The Age to name a few.