OUR STORY

Timeless active-leisurewear for the modern woman.
Inspiring you to move with ease and confidence so you can set your own pace.

At Jasmine Alexa we want you to feel your best from the inside out, that’s why we focus on the mental health and wellbeing benefits of mindful movement inspired by dressing with ease and confidence through all elements of life.

OUR ETHOS

 

Our modern lives are fast paced with no sign of slowing down. We are always on the go, always connected and always curious for more.

We believe that we should be able to dress to combat our ‘always’ lifestyles. That’s why we make timeless and elegant clothes for you – the modern active woman.

We allow you to dress effortlessly and move freely through all elements of life, giving you the confidence to set your own pace

WHERE IT ALL BEGAN

 

“I was born and raised in Melbourne, Australia and have always lived a very active lifestyle. Even as a child I was always outdoors and playing sports – I was and still am a tom boy at heart. However, as I grew up and dove into a career, I felt overwhelmed by my always on-the-go lifestyle. I wanted clothes that would allow me to dress with ease and a brand that spoke to my values. A brand that encouraged women to feel their best from the inside out, not the outside in.”

– Jasmine Gescheit, Founder and CWO (chief wellbeing officer) of Jasmine Alexa

MENTAL & PHYSICAL WELLBEING

 

It goes without saying the strong synergies between mental and physical wellbeing. One cannot exist without the other, yet one can greatly impact the other too. That’s why we launched ‘This is me,’ – to start the important conversation about something that effects so many of us…mental health. 1 in 2 Australian’s will suffer from mental health issues at some point in their lives, with women being more likely to be affected. Together, we can break down the taboo walls that surround the discussion of mental health and normalise it.

SUSTAINABILITY & ETHICS

 

At Jasmine Alexa, we are committed to making our garments to the highest quality without costing the earth and its people in the process.

The fashion industry is the second highest polluting industry, sitting second to the oil industry! Sustainability and ethics within the fashion industry are a responsibility that we must share together. Businesses like us, must play their part in offering customers a sustainable choice. Customers can play their part by supporting those sustainable and ethical brands.

At the forefront of Jasmine Alexa, we put people and planet. No one should be harmed our mistreated in the making or distribution of our garments, nor should our garments come at a cost to our planet in the process. That’s why we are committed to implementing sustainable and ethical practices across the business in order to reduce our impact on the environment and its people.