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WeWearAustralian Reflection Campaign

WeWearAustralian Reflection Campaign

Jasmine Alexa is honoured to be part of this years #WeWearAustralian campaign shot in regional Western Australia, on Koorabup Menang Noongar Country showcasing the Mallorca Robe in Brown. ⁠

⁠#WeWearAustralian is an initiative born from a sense of commitment and connection to our community, to unite our fashion industry & in the process, support Australians in need with our partners @thread_together. ⁠

Join us in supporting Australian brands, to support Australian communities. #WeWearAustralian have partnered with non-for-profit Thread Together to donate $1 for every style sold. You can shop the Mallorca Robe and the entire Jasmine Alexa range on www.showroom-x.com now

#WAtheDreamState ⁠

Jasmine Alexa acknowledges the traditional owners of the land in which we showcased throughout this campaign, the Menang people of Kurrah Mia, and their surrounding communities. The Menang people's continuing custodianship of our land (Boodja), the water (kep) and the fire (kaarl)' is something we will now carry with us on our journey of learning. We pay our respects to their elders past, present and young, with particular thanks to Vernice Gilles who welcomed us to the land and shared the voice of her community.⁠